Privacy policy

At FRĒO, trust is sacred.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, use our Services, make a purchase, or otherwise connect with us.

FRĒO operates this website and online store, offering garments and experiences crafted with intention. Our Services are powered by Shopify, which provides the secure technology that allows us to operate and serve you online.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs how your personal information is collected, processed, and disclosed.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described below.

What We Mean by “Personal Information”

When we refer to personal information, we mean information that identifies, relates to, or can reasonably be linked to you. This does not include information that has been anonymized or de-identified.

Depending on how you interact with FRĒO, where you live, and what the law permits, we may collect or process the following categories of personal information:

Information You Provide

  • Contact details such as your name, billing and shipping address, email address, and phone number

  • Payment and financial information, including payment method and transaction details

  • Account information, such as login credentials, preferences, and settings

  • Order history, including items viewed, added to cart or Wishlist, purchased, returned, or exchanged

  • Communications, including customer support inquiries or messages you send us

Information Collected Automatically

  • Device and technical information, including IP address, browser type, device identifiers, and network details

  • Usage data, such as how you interact with and navigate our Services

Where Your Information Comes From

We collect personal information from the following sources:

  • Directly from you, when you place an order, create an account, communicate with us, or otherwise share information

  • Automatically, through cookies and similar technologies when you use our Services

  • From service providers, who help us operate the Services

  • From trusted partners or third parties, where permitted by law

How We Use Your Personal Information

We use personal information with care and intention for the following purposes:

To Provide and Improve Our Services

This includes processing payments, fulfilling orders, shipping products, managing returns or exchanges, maintaining your account, remembering preferences, recommending relevant products, and creating a seamless shopping experience.

To Communicate with You

We use your information to respond to inquiries, provide customer support, send order updates, and maintain our relationship with you.

Marketing and Community Connection

With your consent where required, we may send emails or messages about FRĒO offerings, stories, or events. You may opt out at any time.

Security and Fraud Prevention

We use information to protect against unauthorized activity, fraud, or misuse, and to ensure the safety and integrity of our Services.

Legal and Compliance Purposes

We may use personal information to comply with legal obligations, respond to lawful requests, enforce our policies, or protect our rights and the rights of others.

How We Share Personal Information

We do not sell your personal information.

We may share personal information only when necessary and responsibly, including:

  • With Shopify and service providers that help operate our Services, such as payment processors, fulfillment partners, analytics providers, and customer support platforms

  • With marketing and advertising partners, where permitted, to provide relevant experiences

  • With third parties you authorize, such as shipping carriers or social media integrations

  • With affiliates, if applicable

  • For legal or business purposes, including mergers, restructurings, or compliance with legal obligations

Depending on your location, you may have the right to limit certain types of data sharing, including targeted advertising.

Our Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information to operate and improve the Services. Some data may be processed outside your country of residence.

Shopify may use enhanced features that combine information from your interactions with FRĒO and other merchants. In these cases, Shopify is responsible for managing your rights related to that data.

You can learn more at the Shopify Consumer Privacy Policy and exercise rights through the Shopify Privacy Portal.

Third-Party Websites

Our Services may contain links to third-party websites or platforms. We are not responsible for their privacy practices, content, or security. We encourage you to review their policies before engaging.

Children’s Privacy

FRĒO is not intended for children. We do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal information, please contact us so we can remove it.

Data Security & Retention

We take reasonable steps to protect your personal information. However, no system can guarantee complete security. We recommend using secure communication channels when sharing sensitive information.

We retain personal information only as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights & Choices

Depending on where you live, you may have the right to:

  • Access or request information about your personal data

  • Request deletion of your personal information

  • Correct inaccurate information

  • Request portability of your data

  • Opt out of marketing communications

You may exercise these rights by contacting us. We may need to verify your identity before processing requests.

We do not discriminate against individuals who exercise their privacy rights.

Complaints

If you have concerns about how we handle your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be processed outside your country of residence. Where required, we rely on recognized legal safeguards such as Standard Contractual Clauses to protect your data.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted here with a revised date.

Contact Us

If you have questions, concerns, or requests related to your personal information, please contact us:

Email: info@freo.earth